“Idol” Thoughts…

I was in an odd mood the other day, and I started thinking about “Christian” Book Stores. There used to be several bookstores in the area that were “Christian” book stores. They sold Bibles, Bible study guides, devotional guides, prayer journals, hymnals and song books, contemporary Christian CDs, Christian DVDs, and all sorts of “Christian” gift items– tee shirts, wall hangings, jewelry, even candles! If it looked, sounded, felt, or even tasted “Christian” you could probably find it there.

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Many of these stores are now out of business. And it made me sad at first, but I think it’s worth a little analysis:

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  • Maybe the most obvious reason why any store or set of stores goes out of business is the law of supply and demand. As more and more Christian book stores popped up, they filled the market with more and more “stuff.” Every store had Bibles and books, but the demand was for “stuff.” Bracelets and CDs, Mother’s Day gifts, Christmas- and Easter-themes decorations…Bibles were relegated to the back of the store on a couple of shelves. And most of the stores ended up with the same “stuff” as the other stores– the same candles and t-shirts and throw-pillows and coffee mugs with the same “Christian” sayings. Other store chains caught on– you could buy the same coffee mug or DVD at Hobby Lobby, or Walmart– at half the price! And, of course, with e-publishing, streaming services and Spotify, etc., books, DVDs and CDs are almost a thing of the past, anyway. Years of buying “stuff” has resulted in families who can’t even give away all their “precious” used art and decorative items from 20 years ago. The demand just isn’t there.
  • More subtle is the psychology of the “Christian” Book store patron. Buying mugs and key chains and bracelets at a “Christian” book store is a form of virtue signaling. Buying a t-shirt with a provocative Christian message can make you feel like you’re witnessing for Christ– without actually having to engage in conversation or develop a relationship with anyone! That feels great for awhile, but the reality is that feelings and virtue signals change. It’s not trendy to wear WWJD bracelets anymore– it’s not even trendy to be a “Christian” anymore–much better to be an open-minded, accepting, and loving “Christ follower.” “Christian” has a bad connotation these days– judgmental, narrow-minded, and hateful. People who used to proudly stroll the aisles of Christian book stores are now full of disclaimers about their church affiliations.
  • More subtle still is the psychology of the “Christian” Book Store itself. There really is no such thing as a “Christian” book. There are books written by Christians, and about Christians, and for Christians, but a book is an inanimate object. It cannot be a “Christian” or a “Christ Follower,” or a “Believer.” The same is true about any of the other products sold at any store. There are no “Christian” pot holders or hand lotion sets or wall art. A store catering to a “Christian” audience must not expect to be wildly popular in a secular world. We don’t see a trending wave of Buddhist book stores or Muslim book stores, or book stores specializing in Wiccan coffee mugs– though we may see such trends come and go in the future.
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What makes me saddest about the disappearance of the “Christian” Book stores is not that there are fewer cool t-shirts to consider buying, or that I have to travel farther to find a bookstore with a great “Christian” Sci-fi section, or a larger selection of devotionals. It is that, on some level, my “Faith” became an idol. I filled my bookshelf with “good” books, while neglecting to read the most important book of all. I spent time browsing aisles of great music, but less time singing from my own heart. I spent money on items that proclaimed my Faith, but spent less time and energy living it out.

There is nothing “wrong” or sinful about “Christian” Book Stores. I am very grateful to live in a country where I can freely shop for Bibles, and even a couple of throw pillows that remind me how much God loves me. I love that I can wear cross necklaces, or listen to wonderful songs about Christ without facing imprisonment or torture. But I want to be careful not to take for granted a culture that makes following Christ easy. I don’t want to worship the “Christian” culture and not the Christ it claims to love.

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One of the first items I remember not being able to find in the “Christian” Book Stores was a prayer journal. Oh, they had several leather-bound journals where you could write notes, or ones that had “prayer prompts” written on gilt-edged pages. But I wanted one like the one I had found years before– it had pages with information on various people groups around the world as prayer prompts, and space to list names and even answers to prayer. I have since created my own notebook-style prayer journal that tries to replicate that older one.

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And perhaps that is a good thing. “Christian” books promise a lot–journals that prompt us to pray; devotionals that basically do the “worship” for us; even Bibles that speak to us in comfortable language, so we don’t struggle with unfamiliar words. But ease and comfort do not produce growth. “Christian” book stores do not necessarily produce strong Christians, either. Only Christ, through the work of the Holy Spirit, can do that. Christian Book Stores can be a valuable tool, or an idol.

What Is It Worth?

My husband and I own a small shop. It’s actually a two-part shop, with used items, antiques and collectibles in the front, and amateur radio gear in the back. We have a few “new” radios, books, and other items, but most of our items are second-hand. This sometimes creates a problem in pricing.

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New items usually come with a manufacturer’s recommended price, based on what the item costs from the factory or warehouse. Sometimes, price is based on what we pay at a wholesaler. But used items aren’t coming from a wholesaler or a factory warehouse. Often, we pick up pieces from an estate sale or another shop like ours. Sometimes, we are selling items that were salvaged or even donated.

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So how do we determine a price on a used item? For that matter, how are prices determined for some of the new items that we sell? Of course there are a few guidelines:

  • Basic costs– what did it cost to produce the item (or procure the item)? How much for the materials? Labor? Shipping? Packaging? Also, what are the basic costs of running the store– will the sales of these items be enough to cover expenses like the light bill and rent and miscellaneous supplies as well as covering the cost to replace them?
  • Supply and Demand– how rare is this item? How easily can someone find a similar item at a similar price? How easily can we find more of this item (or something similar)? Do we have “too many” of the same item? Which items are selling “too fast” at a lower price?
  • Quality– some items involve more craftsmanship. Some contain sturdier or more expensive materials–real copper wiring, metal gears instead of plastic, silver v. silver-plate, hand-carved instead of mass-produced, etc.
  • “Aesthetics”–Antiques are often valued for their condition. But it varies from one piece or type of piece to another. Glass and ceramics are more valuable if they are unchipped. Old magazine ads carefully cut out and attractively framed can be more valuable than the entire magazine from which they came. Certain colors of glass are worth more than others. Wooden items that have been repainted, repaired, or refinished can actually lose value over those left in their original condition. Some items sell better with a “patina,” while others do better if they are polished and clean.
  • Ultimately, however, the items in our store are “worth” only what we decide, and what our customers are willing to pay for them. If we are “wrong” about the worth of an item, it may sit on the shelf collecting dust– either because we have priced it too high, or because the price is so low that a customer mistrusts our judgement about the quality of the product.
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Why am I writing about this on a blog about prayer?

We have a tendency to place values on people and situations, as well as items. Sometimes, we think it “isn’t worth it” to pray about a minor problem that we face, or someone we don’t know very well, or don’t think of very highly. Perhaps we think that our requests are too ordinary, or too small, or too chronic to bring before God. Lost keys; that lingering pain in the elbow; the barking dog that keeps us up at night; the sibling that hasn’t spoken to us in 15 years–we wonder if they are worth making the effort (or continuing to make the effort).

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But, in God’s economy, every person–and each moment in each person’s day–is of enormous value! God uses the small things of life to make a big impact. Every prayer that is lifted to God from a sincere heart and with even the tiniest grain of faith can have unbelievable consequences. There are hundreds of examples throughout the Bible, and hundreds of thousands of other testimonies to illustrate this truth The same is true for “big” prayers– the impossible situations– that plague us. War, famine, disease, corruption and injustice are NOT too big for God to handle. Just because they are too big for us to solve (or even understand) does not make them too big for us to pray about, or our prayers too little to make a difference.

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I was reading in 2 Samuel 16 the other day. King David faced betrayal– from his son, Absolem, and also from one of his counselors, Ahitophel. David prayed– almost as an afterthought– that Ahitophel would give Absolem bad advice. And he did! But God also prompted David to send another counselor, Hushai, as a secret agent. At first, Absolem followed the advice of Ahitophel without question, and it seemed to work in his favor. But at a crucial moment, Absolem hesitated and asked for a second opinion. Ahitophel’s advice, according to the writer of 2 Samuel, was actually the better advice. But Absolem chose to follow the clever but ineffective advice of Hushai instead! David’s prayer was answered, and even when it seemed that David’s prayer “wasn’t enough,” God protected David, frustrated Ahitophel, and brought judgment and punishment to Absolem, ending in his death. There is no record of either Absolem or Ahitophel praying at all during the rebellion.

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God won’t judge the quantity or quality of what we pray for, or who we pray for, or how we pray– He values it all. Prayer is truly “priceless!”

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