We’re coming up to Thanksgiving in the U.S. next week. Many families will sit down to sumptuous meals–turkey with dressing/stuffing (depending on what region you live in), pumpkin pies, sweet potatoes, corn, beans, rolls or muffins, salads, mac and cheese, casseroles, cranberry sauce, and more. Some will settle in front of big screen televisions to watch American football, and parades crowded with giant balloons and marching bands. Some will have modest gatherings with family and friends.

And the following day– Black Friday– they will rush to malls and giant box stores to take advantage of the spectacular sales. People will buy hundreds of dollars worth of Christmas gifts, all with the satisfaction that they might have spent a lot more if they had not braved the crowds and the 4 a.m. opening times (some will begin shopping on Thanksgiving Day for the “head start.” Others will stay comfortably and safely indoors and spend their money shopping on-line).

All of this costs money, of course. But for many Americans, it is not a real pinch to celebrate Thanksgiving. And we will say “Thanks,” and count our many blessings. We will also give. Charities and organizations are already taking donations. We can give $10 at the store to help buy meals for the hungry. We can buy small gifts to be sent overseas or to be given to the children of those in prison, or those who are homeless. We can buy coats (or hats or mittens, etc.) for those who have none. These efforts cost some money, too.

But how much of these efforts comes from true “thankfulness” and how much from other sources– pride or guilt or a sense of duty? For what am I truly grateful at Thanksgiving? Thankful that I have so much? Thankful that I have the power to help others? Thankful that I have the day off to go shopping?

It is easy for some of us to be thankful and generous–in our own eyes. I can give with the click of a button, and money I barely know I have is taken from my bank account and deposited in the account of a charity I may know very little about. I never have to see the people who are helped, and I never have to see what they have suffered or how my gift makes a difference. In fact, I don’t really have to see whether my gift even arrives where I imagine or does what the charity has promised. Some organizations are more transparent than others, and more reputable or honest than others, but I can feel good just by giving. In some cases, I can “make a difference” without any cost at all– just “like” a certain site, or fill out a survey. I can “give” without even giving!

In recent years, however, I have been surprised by those who have tried to make me feel bad about giving. They are not angry because I have not given, or have given very little, or given to dishonest charities. No. One lady was outraged that I should give to an organization that sends toys, hygiene items, and school supplies to needy children in countries around the world. What caused her outrage? Three things–the toys were “too American”–the instructions were printed in English, or they were “frivolous” toys like jump ropes and “matchbox” sized cars and trucks. Also, some of the boxes and wrapping were printed with cartoon-like children, which she felt were “racist” in their depiction. Finally, the spokesperson for the organization had been portrayed by the media as narrow-minded and “hateful” toward the issue of gay marriage. Her solution: she was never going to give to such an organization. She was urging people to give to groups that were providing livestock, instead. Here, she felt, was a useful gift. Chickens, goats, cows–these were gifts that would truly make a difference. And such gifts can and do make a difference– in rural areas, where there is space and enough grass or other food to sustain such animals. Her gift will have little impact on a child living in Nairobi, or Tegucigalpa, or Kosovo. I am glad she has the means and the desire to give and to help. And the organizations who provide such gifts are worthy–I mean no disrespect to any of them. But giving should be a joyous outpouring of love and thankfulness, of compassion and humility. If that means helping a rural community get milk and meat, that’s wonderful. If it means sending a stuffed animal, some silly socks, and some soap and washcloths to Lebanon, that’s great, too. Even if I don’t like the wrapping paper…

My point is that a lot of our “giving” has become more about virtue signaling than joyously sharing with others to meet their needs. It costs a lot more in money to send a goat to Peru. But it may cost a lot more in time and energy to spend a day serving meals at a homeless shelter, or volunteer to rebuild in a community hit by a tornado or hurricane. And even though there may be a monetary cost to some of our gifts, in some ways, our “giving” costs us nothing. Not just little or nothing in dollars and cents, but little in emotion or thought or effort. There is nothing personal, or heartfelt, or sacrificial about some of our giving.

And if that is true of our giving to strangers, what does that say about what we “give” to our families, our neighbors, and to God?

During the reign of King David, there are many instances of celebration and thanksgiving. But there are also stories of heartbreak, loss, and repentance. In one of these incidents, King David angered God by taking a census. His conscience caused him to ask God’s forgiveness and ask what could be done to take away the guilt. God sent the prophet Gad to give David three choices, but David left it in God’s hands. God sent a vicious plague that swept toward Jerusalem. When the angel of death reached the threshing floor of a man named Araunah the Jebusite, God told him to stop. David could actually see where God had stopped the plague, and immediately went to buy the threshing floor, so he could build an alter and sacrifice to the Lord in repentance and in thanksgiving for God’s mercy.

King David had plenty of money. He also had authority, and the respect of his people. Araunah offered to give David not only the field, but the oxen to make the sacrifice. As the king, David could have taken the land and oxen– he could even have demanded them of Araunah. But David paid for it all, saying that he would not give to God that which had cost him nothing.

In this season of giving, it can be tempting to measure the value of our gift by the monetary cost, or by the value WE receive from giving. But true giving should involve a willing and joyful sacrifice of our pride and our time. Sometimes, this may mean NOT giving a toy or a goat–it may mean giving an apology, or a second chance, or being willing to give up a turkey dinner or a shopping trip, in order to visit a shut-in, or spend some much needed time on our knees.

Having said that, there are plenty of things we can give that cost us “nothing”–smiles, a warm welcome, a listening ear, reaching out for reconciliation, and most of all, a heart-felt “Thank You.” Sometimes, these gestures cost us nothing– sometimes, they are a sacrifice. But they are gifts that really make a difference.